Experience

BBDO - January 2022 - Present

Sobeys (Foodland, Thrifty Foods and Compliments), Right To Play, Lay’s and RBC. I jump between overseeing projects and copywriting.

Publicis - January 2016 – September 2021

In my first few years, I worked on WestJet, Sprite and Canada Post. In 2018, we pitched Red Lobster USA and won. In 2020, amid the chaos of Covid, we completely overhauled the Red Lobster brand.

Traffik Groupe - 2014 – 2016

Captain Morgan, Crown Royal, Sherway Gardens, Cadillac Fairview, Paupers Pub, Jack Astors and more. The work ranged from brand campaigns to large scale activations.

Havas - 2013 – 2014

Bigger campaigns and a lot of interesting one-off type ideas. Bigger campaigns for Triscuit. Interesting ideas for Claritin and The Bar Towel.

McCann - 2009-2013

I worked on a little bit of everything here including MasterCard, GM, Wind Mobile, RBC and Camp Oochigeas.

Education

Humber College - Copywriting Program – Completed 2007

University of Toronto - English BA – Completed 2004

Awards

2015 Media Innovation Honourable Mention

2013 CMA Gold, Promo Award Gold

Others: Communicator Gold Award, Webby Honoree, Strategy Magazine Award, CMA (x2), DMA, NAMMU, Applied Arts (Just featured)

Conversation Starters

In case you missed ‘em on the home page, I love to cook — Mediterranean, Mexican, Indian and anything I find in the NYT. I own a sewing machine named Darlene The Sewing Machine. I have yet to sew anything I genuinely like, but I refuse to let Darlene win. I love Science Fiction & Fantasy. And yes, I have recos.