Red Lobster Re-Brand

I was the ACD and the CD on the US and Canadian Red Lobster account for years. Our first priority was to make the brand more contemporary, so we introduced Lobster Lovers to the ‘Honest To Good Seafood” campaign.

To make the brand more relatable and more modern, we re-introduced people in Red Lobster ads. People hadn’t been featured in their campaigns for over 10 years.

We made the writing more conversational and added elements of illustration where appropriate.

We even made it on Colbert

Yeah. This is a weird contentious cocktail. But we made it onto Late Night (Colbert and Fallon). Which is an honour…Maybe.

Red Lobster Re-Brand

I was the ACD and the CD on the US and Canadian Red Lobster account for years. Our first priority was to make the brand more contemporary, so we introduced Lobster Lovers to the ‘Honest To Good Seafood” campaign.

We even made it on Colbert

Butter Dunks Social Campaign

WestJet GTA Campaign